Born in Palermo Sicily I moved to Herftordshire, England when I was almost eight years old together with my parents and younger brother. Now married with two beautiful children and a cat, I like to travel back to Italy as much as I can.

Throughout my career I have lived the brands that I have worked with and have led exceptional teams at all levels, taking great pride in being part of their professional journey.

Experience includes: Design leadership, digital, creative strategy, campaign, brand, marketing, concept & content design, art direction, UI & product.